Brand guidelines are a set of rules that define a brand’s identity, ensuring consistency across all platforms. They include logo usage, color palette, typography, tone of voice, and imagery guidelines. By maintaining uniformity, brand guidelines help build recognition, trust, and a cohesive brand experience for customers and stakeholders. https://www.viabrand.com.au/what-we-do/does-you-brand-need-a-fresh-start/brand-guidelines/