. They’re reacting to uncertainty. They’re trying to locate their footing in an area that’s constantly shifting. Stop scope creep: Maintain pilots tiny and targeted, celebrate fast wins, and resist the temptation to tackle every thing at the same time. These four kinds exist within a quadrant plus they differ https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/